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Good financial habits are not difficult. You just have to learn the right stuff.



Whatever your level of knowledge, if you work through the lessons of this site you will:

  • be able to manage your own affairs, 

  • understand the need for help and be able to look for it, and

  • be able to recognise the biases of those who provide that help.

Our emphasis is on basic principles, to help you find your way through the investment jungle.

We have one Unique Selling Point: we are entirely independent of all financial conflicts of interest. We are created and maintained by unpaid individuals – mostly retired – who are members of United Kingdom Shareholders’ Association (UKSA). UKSA accepts no sponsorship and is funded entirely by voluntary donations and membership fees.